Enrollment Development Specialist I

Location US-CA-Los Angeles
Job ID


The Enrollment Development Specialist I (EDS I) is the initial and primary point of contact within the community and focuses on AltaMed’s senior care division.  She/He is responsible for the outreach, marketing and generation of new enrollments, along with assisting with the development and implementation of a market-driven attitude within the AltaMed environment.  He/She should fully understand all programs and services offered through AltaMed, with a focus on Senior BuenaCare PACE programs. The EDS I must work as part of a team, concentrating on the delivery of high quality services to all of our customers. In addition, she/he should have the ability to assess all of AltaMed’s services, including Senior BuenaCare, and work together with the Community Access Point Center in order to meet client needs; will also work to identify new referral sources, produce self-generated leads, generate enrollments and help increase utilization and retention.


  1. Give oral presentations regarding all AltaMed programs, including Primary Care and Senior BuenaCare to various groups throughout our service area.
  2. Produce self-generated leads; conduct outreach and thorough follow-up with all potential clients for enrollment efforts to AltaMed programs.
  3. Maintain and report accurate daily/weekly/monthly statistical records to track all individual productivity through the implemented department systems such as: CIS database, daily tracking reports and spreadsheets. 
  4. Strictly adhere to State, Federal, and DHS regulations and policies regarding marketing practices for senior services and Medi-Cal managed care products (PACE) for SBC product line.
  5. Develop and maintain professional relationships with referral sources within our service area and forward out of service area sources to AltaMed Community Access Point Center.
  6. Mail/deliver information about AltaMed’s comprehensive health and social services to various community based organizations that serve seniors residing within our service area.
  7. Organize and conduct presentations to service area hospitals, schools, churches, social agencies, senior centers and other healthcare agencies, and to other interested groups, etc.
  8. Develop and maintain referral sources by utilizing computer applications, such as databases, which become proprietary information of AltaMed Health Services and not that of “Independent Contractors”.
  9. Represent AltaMed Health Services, including Primary Care, and Senior BuenaCare at various community and health events.
  10. Conduct market research activities, including selections of media and promotional items, as it relates to lead generation.
  11. Develop marketing plans for assigned Senior program locations that include outreach, enrollment and utilization strategies.
  12. Collaborate with internal stakeholders to develop and evaluate enrollment, utilization and retention efforts. 
  13. Perform other related duties as assigned.


  1. High school diploma or equivalent required; B.S./B.A. degree in healthcare or business administration or a related field of study preferred.
  2. A minimum of three years direct outreach/marketing/sales experience in the healthcare industry required.
  3. A minimum of two years of business to consumer marketing experience required.
  4. Prefer experience working with senior population and the underserved population.
  5. Bilingual: Spanish/English or English/Mandarin Chinese or Cantonese or English/Vietnamese preferred.


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