• Director, Branding

    Location US-CA-Los Angeles
    Job ID
    2018-6418
    Category
    Branding
  • Overview

    Under the direction of the VP, Brand & Communications, the Director of Branding is responsible for developing brand strategy, creative, and programs that support and drive AltaMed’s awareness, consideration and business growth. The primary goal of this position is to drive revenue by increasing brand presence and value (internally as well as externally) through innovative and creative programs and visibility initiatives. This position will also play a key role in articulating and differentiating the brand. The position leads a creative services team and collaborates with all lines of business, human resources, development, communications, community affairs and outside agencies as needed to ensure consistent and effective brand messaging in all marketing programs and public relations efforts.

    Responsibilities

    1. Participate in the creative and brand planning process; help shape and lend expertise in the development of the value proposition, positioning, promise, personality, messaging, and brand strategy to provide clear guidance for all creative campaigns and other initiatives.
    2. Define and determine creative and innovative ways to articulate key brand message across all consumer and patient touchpoints. Develop brand strategies for assigned services and internal efforts that map to brand architecture, brand positioning and messaging.
    3. Develop and execute fully integrated, end-to-end brand campaigns that may include print advertising, direct mail, social media, online, and PR components; work effectively with cross-functional teams.
    4. Collaborate with internal departments to develop and execute targeted brand marketing communications initiatives.
    5. Work with organizational partners to evolve behaviors that are consistent with AltaMed’s brand positioning
    6. Direct and provide final approval to creative direction, art, copy, media plans and printing. Ensure consistent messages/images on all AltaMed communication and marketing pieces (internally and externally)
    7. Conduct and analyze internal and external research to determine brand equity, relevance, and awareness.
    8. Manage brand budget and creative development components.
    9. Manage relationships with external advertising, media and creative agencies.
    10. Maintain and update a comprehensive and easy to use brand and message guide for the company.
    11. Manage the execution of brand toolkits consistent with a determined communications hierarchy and global style guide.
    12. Engage and inspire the organization around the vision, position and strategies.
    13. Ensure that all creative outputs meet corporate standards and are compliant with internal procedures, processes and values.
    14. Manage staff development, training, and adherence to policies and procedures.
    15. Complete staff’s performance evaluations in a timely manner.
    16. Identify business development opportunities that will assist department in achieving annual goals and objectives.
    17. Performs other related duties as assigned.

     

    Qualifications

    1. Bachelor’s Degree in Marketing, Communications or Graphic Design required. Master’s degree preferred.
    2. A minimum of 10 years of brand management, creative development, creative services team management, marketing and strategy experience required.

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